Here at Bread Labs Inc. (“Bread”), we are always committed to protecting your privacy. We encourage you to read and learn more about the terms of our privacy policy (“Privacy Policy”). By visiting Bread’s online Site (collectively, including all content and functionality available through the bre.ad domain name, the "Site"), submitting information or using any of our services (the “Service”), you acknowledge that you accept the practices and policies outlined in this Privacy Policy. Terms not defined herein shall have the meaning as provided in Bread’s Terms of Service, found at http://www.bre.ad/tos, and incorporated herein.
What is Covered in This Privacy Policy?
This Privacy Policy covers Bread's treatment of personally identifiable information ("Personal Information") that Bread gathers when you are accessing the Site and when you use any part of the Service. Furthermore, this Privacy Policy covers Bread's treatment of any Personal Information that Bread's business partners share with Bread. This Privacy Policy does not apply to the practices of companies that Bread does not own or control, or to individuals that Bread does not employ or manage.
Information Collected Automatically.
We may receive and store certain types of information whenever you interact with the Site and/or Service. Bread may choose to automatically receive and record information on our server logs from your browser including your IP address, cookie information, and the page you requested.
Bread uses "cookies" to collect non-personal data and information. Cookies are small text files a Site uses to recognize repeat users, and is typically placed on your hard disk by a web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. The way cookies function is by assigning a number to the user that has no meaning outside of the assigning Site.
You should be aware that Bread cannot control the use of cookies (or the resulting information) by Bread's third-party partners or advertisers. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to sign in or use other interactive features of the Site and Service that depend on cookies.
Your Personal Information.
(a) Collection of Your Personal Information. When you open an Account, Bread will ask you to provide certain personally identifiable information, such as your name, e-mail address, and home or work address, and/or telephone number (collectively, your “Personal Information”). Bread may also collect general demographic information, such as your age, gender, ZIP code, preferences, and interests. Bread may also collect information about your visit to the Site, such as pages viewed, links clicked and other similar navigation action in connection with the Site. Additionally, Bread collects certain standard browser information, such as your browser type, IP address, and access times. It is your responsibility to give us current, complete, truthful and accurate information, including Personal Information, and to keep such information up to date. Bread will not be responsible for any problems or liability related to inaccurate or incomplete Personal Information, whether due to your failure to update such Personal Information or otherwise.
(b) Use of Your Personal Information. Bread collects and uses your Personal Information to operate and improve the Site and better deliver the Services. These uses may include performing analysis aimed at improving the Service; making the Site or Services more user friendly by reducing the need for you to repeatedly enter the same information; and displaying advertising and content that are tailored to your preferences and interests.
Bread may support the Site and the Service by advertising, and accordingly, Bread may use some of the information collected in order to customize the advertisements to your interests and preferences. However, the process of selecting customized ads tailored to you will use data that does not personally identify you, such as using demographic data such as ZIP code. Bread may also use your Personal Information to communicate with you, such as providing you with mandatory notices or discretionary notices about the Service. From time to time, Bread may also send you surveys or promotional mailings to inform you of other products or services available from Bread and its affiliates. Personal Information collected on the Site and the Services may be stored and processed in the United States or any other country in which Bread or its affiliates, subsidiaries or agents maintain facilities, and by using the Site and/or Services, you consent to any such transfer of information outside of your country.
(c) Disclosing of Your Personal Information to Third Parties. Bread does not sell, rent, lease or disclose your Personal Information. Except as described in this Privacy Policy, your Personal Information will be used only by Bread and its controlled subsidiaries and affiliates, and your Personal Information will not be disclosed to any other third party without your consent. By accessing your Account, you may choose to share your Personal Information with select Bread partners so that they can contact you about their respective products, services or offers.
Bread may hire other companies to provide limited administrative and communication services on Bread’ behalf, such as hosting Sites, the processing and delivery of mailings, providing customer support, or providing credit card processing services. Bread has the right to disclose your Personal Information to these third party companies for the purpose of administering and maintaining the Site’s features, functions and operations. Those companies will be permitted to obtain only such Personal Information as necessary for them to deliver the respective services, and Bread does not authorize these companies to use your Personal Information except for the sole purpose of providing those services requested by Bread.
Bread may access and/or disclose Personal Information about you or your Account without your prior consent if Bread has a good faith belief that such action is necessary to: (i) comply with legal process or other legal requirements of any governmental authority; (ii) protect and defend the rights or property of Bread (including the enforcement of our agreements); (iii) enforce the Terms of Service, which can be accessed at http://www.bre.ad/tos; (v) operate or conduct maintenance and repair of the Site or equipment as authorized by law; (vi) act in urgent circumstances to protect the personal safety of users of Bread Site or members of the public; or (v) comply with a bankruptcy, merger, acquisition, transfer of control, joint venture of other business combination.
(d) Security of Your Personal Information. The personally identifiable information Bread collects is securely stored within our database, and we use standard, industry-wide practices such as firewalls, encryption, and (in certain areas) Secure Socket Layers (“SSL”) for protecting your information. However, as effective as encryption technology is, no security system is impenetrable. Bread cannot guarantee the security of our database, nor can we guarantee that information you supply won't be intercepted while being transmitted to Bread over the Internet. Bread recommends that you not disclose your password to anyone.
(e) Collection and Use of Children's Personal Information. The Site and the Services are intended for general audiences, and Bread does not knowingly collect any Personal Information from children. During the registration process for an Account, Bread does collect age information, and if users identify themselves as under 13 years of age, Bread will block such users from providing personal information.
E-mail Communications.
Upon registration for an Account or using the Services provided by Bread, we may send you daily or weekly e-mails. If you do not want to receive e-mail or other mail from us, please notify us by e-mail at [info@bre.ad] and include sufficient information for us to identify your account, including your name, email address and the specifics of your request. However, after you unsubscribe to cease receiving e-mails, Bread may still contact you via e-mail for administrative or informational purposes, including messages regarding the administration of your account and/or any services or events to which you have registered.
Advertisements Displayed by Third Parties.
Bread may allow third-party ad serving companies, including ad networks, to display advertisements on the Site. Ad serving companies may place a persistent cookie on your computer in order to recognize your computer each time they display an online advertisement to you, and as such, they may be able to compile information over time about whether you reviewed or clicked on advertisements they display. These companies may use this information to display targeted advertisements and may associate this information with your subsequent visits, purchases or other activities on participating advertisers’ Sites. Bread has no access to or control over cookies of these links to other Sites and organizations, nor does Bread have control over or access to cookies by Bread’s third-party partners or advertisers. This Privacy Policy does not cover any use of Personal Information that a third-party advertiser or ad server may collect from you.
Changes to this Privacy Policy.
Bread retains the discretion to amend or modify this Privacy Policy from time to time, in its sole discretion. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is collected. If we make changes in the way we use your Personal Information, we will notify you by posting an announcement on the Site, and such changes shall be effective immediately upon posting. You agree to review this Privacy Policy periodically to ensure that you are aware of any changes. Your continued access or use of the Site and/or the Service shall be deemed your conclusive acceptance of any amendments and/or modifications.
Questions or Comments Regarding this Privacy Policy.
Bread welcomes any questions or comments you may have regarding this Privacy Policy or if you do not understand any information about how we collect, maintain, use, or share your Personal Information. Any such questions or comments should be submitted via email to [info@bre.ad]. We will make every effort to resolve or answer your concern.
Effective Date of this Privacy Policy. This Privacy Policy is effective as of March 1, 2011.
